Reaching New Audiences Through Collaboration

The Oblix x Signet collaboration marked a dynamic moment for Oblix, redefining how the brand connects with London’s younger, style-led dining crowd.

Set high above the city skyline, the event brought together fashion, culture, and gastronomy in one of London’s most iconic settings. Partnering with Miles Merry, founder of menswear brand Signet Sunday and a key voice among the capital’s “city boys,” the activation was designed to introduce Oblix to a new audience, one driven by style, community, and experience.

The result was a high-energy, content-rich evening that blended luxury dining with cultural relevance. Leveraging both Miles’ network and MeMo’s lifestyle and media relationships, the event generated over 100 pieces of coverage and impressive organic reach across social channels.

As only the second influencer-led activation in Oblix’s history, the partnership was seen as a clear success, setting a new benchmark for how the brand engages with the next generation of diners through influence, creativity, and collaboration.