Restaurant launches, digital visibility projects and more.. 

We have new business coming out of our ears at the moment, and it’s a very exciting time at MEMO. New on the client portfolio in the past few weeks is Incipio Group who lead the uber cool Pergola on The Roof and The Prince in West Brompton, who we’ll be carrying out a digital project for, reflecting our multi-faceted agency. The second is Wild Rice who are due to launch at the beginning of September, who we will be supporting through their restaurant launch and beyond. Another exciting new client is X-Upper – a unique concept launching in North London in the new year. Read on for a round-up of our newest client wins, and why we are excited to work with them.


Pergola on the Roof, a funky rooftop bar in two London sites (Kensington Olympia and Paddington), and The Prince, an outdoor bar in Fulham with an adjoining ‘woodland garden’, fall under the umbrella of Incipio Group. Both sites are popular with large groups, for their open-plan space and variety of food stalls to keep you well fed whilst your drink up to DJs. Not only this, but they are also super Instagrammable – in particular, The Prince’s floral wall which features on the Instagram feed of about 8 out of 10 millenials in London (pretty much!).


Wild Rice is Soho’s newest Thai restaurant to open, just a few doors down from popular Thai food spot, Kiln. Wild Rice aims to break the mould in Thai cuisine in London through focussing on vibrant and classic street food favourites, using seasonal British ingredients. They will ultimately reinvent the best Thai dishes. Opening this December on Brewer Street, Wild Rice is set to be a popular spot.


Another exciting restaurant launch we are pleased to be working on is X-Upper. This concept will bring the best of gourmet sausages to the heart of North London, on Upper Street. This trendy restaurant will offer sausages that you can’t find elsewhere in London, with unique sauces and dishes to try. Keep an eye on MEMO’s Instagram for the latest news on X-Upper’s restaurant launch in London in 2019…


MEMO has a large portfolio of clients who we have taken through a restaurant launch and beyond. A restaurant launch is a very rewarding project as you combine a multi-pronged approach to building awareness and hype over the new opening. Being a digital PR agency, we adopt press, social media, marketing, digital visibility strategies, which all go hand in hand in spreading the word about the new restaurant launch. We believe this approach to restaurant PR is ultimately significant of the restaurant PR agency of the future.

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