We were so excited to have our MD, Nat and Creative Lead, Rosie talking at the Restaurant & Marketing Conference last week. The RMI is the leading European Summit Conference which focuses on the latest market insights, technology and digital developments from the heart of the industry. Over the past year, these developments have been more important than ever, with brands having had to adapt to the new normal.
Rosie led the panel alongside Nat, with other guests including Kieran Corbitt from The Alchemist and Will Hughes of What Willy Cook. All coming from a different space in the industry, they looked at the ways the youngest of consumers are engaging with brands and the place social media plays in the marketing mix for 2022. On that, we’re all glued to our phones – no matter what age – so we’ve got to make sure we’re pivoting our brands and clients to capture to eager and hungry eyes of our audiences.
Other conversation highlights including the way we’ve seen different forms of visual social content grow. In the past year we’ve seen Instagram reels come into their own, with the continuation of short form video content expanding across the platforms. With Tik Tok continuing to dominate the social space for the younger markets, brands are having to pivot their messaging to ensure they captive this younger and growing audience.
During the pandemic, social media became the first point of call for restaurants and food brands to communicate with their customers quickly. With news and restrictions changing so rapidly, social media gave an authentic voice to restaurateurs pivoting and fighting for their businesses. In 2022, as we hopefully move forward and begin to thrive, we’re looking forward to how existing and emerging marketing, and particularly social, channels can be used to help brands succeed.
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