Mayfair Launch

THE BRIEF

Go Greek Yogurt opened in Los Angeles in 2012 and grew past 20 sites across the US and the Middle East. The reputation was built on imported Greek yogurt, functional nutrition and a customer list that runs through Blake Lively, Gigi Hadid and Jennifer Aniston.

July 2026 brought the first UK site, on South Molton Street in Mayfair. Three more international frozen yogurt brands had London openings inside the same eight week window. The category was about to get crowded.

Go Greek Yogurt needed three things. Get there first. Own the authentic Greek claim. Land as a performance nutrition brand and a lifestyle brand on the same day.

FOUR MONTHS OF RUNWAY

MeMo was appointed in March for a July opening. Most launches get about six weeks.

PRE-LAUNCH DID THE UNGLAMOROUS WORK

We secured the UK social handles and filled the accounts before anyone thought to search for them. Press releases went into trade in March, months before the doors opened. Window vinyl went up on South Molton Street to get the street asking questions. A countdown series ran on social. Creator gifting started before anyone could buy a cup.

PRESS RAN FROM SPRING STRAIGHT THROUGH THE OPENING

Trade, consumer, food and lifestyle, continuously, from March to August. Influencer activity was seeded through June and escalated at launch with gifting, vouchers and creator moments built to be filmed.

SOCIAL WENT OUT SEVEN DAYS A WEEK

Organic on Instagram and TikTok, every day, produced in house. Design held one line across storefront, packaging, social grids and campaign assets.

PAID WAS BUILT ON WHAT ALREADY WORKED

Full funnel across Meta and TikTok. Every asset came from organic content that had already earned its numbers. 600,000 people reached. 1.2 million impressions. 2,880 of the UK account’s new followers came from paid, inside a total of 6,400 built from zero.

THE RESULTS

COVERAGE ARRIVED BEFORE THE PRODUCT DID

24 pieces across May and June. Credibility banked months before anyone could buy.

July delivered 67 pieces on its own. Engagement on that coverage went from almost nothing to 55,000 interactions.

May to August: 129 pieces, 290 million audience, around 4 million estimated views. July carried 67 of those pieces and 156 million of the reach. One of the most visible frozen yogurt launches of the summer.

THE NUMBER THAT MATTERS

The London opening took the highest-grossing first 30 days in Go Greek Yogurt’s 14 year history. Every US site beaten. Every international site beaten.