An Instagram feed should be aligned to fit a particular theme. In the case of restaurant social media, this is predominantly food. But it’s also important to convey the atmosphere of the restaurant in your feed, including interior and people shots.
Not only this but the brand itself, understanding your aesthetics and reflecting brand Identity is key. Whether this is through pantone shades in the photography or graphic design. There are lots of apps and tricks out there to help you achieve the perfect feed quickly and easily.
VSCO Cam is a mobile app that is quick, user friendly and has some unique pre-sets and filters. Applying the same subtle filter to each of your images can bring all your images together – and help the look and feel of the overall feed.
Instasize app is a quick and easy way to add borders to your images. Lots of Instagram feeds are using borders as a way of presenting your great imagery in a neater way.
Canva has a library of customizable templates and is a great and easy way to design eye-catching Instagram Stories, where you can upload brand colours and fonts.
One of the hardest parts of making your Instagram feed look amazing is figuring out how to make all your individual photos look good beside each other. Laters Instagram planner shows you exactly what your feed would look like before you post.
A Color Story allows users to achieve a consistent look across individual posts. You can also download filter packs to overlay onto your photos.
Snap seed is a great and easy to use all-round photo editing ap. One of its USPS is you can edit sections of your photos without editing the entire canvas. It allows the user to tap on any object on the photo and change the brightness, contrast or saturation level of that specific subject.
The perfect editing tool to brush up on your photography skills. Unlike other apps you can edit sensitivity and shutter speed when taking pictures.
Afterlight 2 is a photo editing app is great for its filters, you can use their built-in ones or save your very own custom made versions to use again and again.
Hyperlase is an Instagram-owned app, a simple app that lets you record time lapse videos and play with your video speed.
A mobile-friendly, scaled-down version of their popular photo editing software, Photoshop! Great and easy to use if you’re already familiar with Adobe’s products. You can edit your photos just like you would in photoshop, but on your phone and on the go.
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