Incipio Group opened Juno inside Olympia’s National Hall in October 2026. 11,500 sq ft, up to 500 guests and billed as the UK’s biggest Italian restaurant. MeMo ran the launch PR and the opening night.

The brief

BIG ROOM, BIG LAUNCH

Incipio wanted Juno known before the doors opened. Trade press for the industry, national and What’s On titles for diners.

Then a launch night that put Juno on London’s feeds.

The challenge

OFF THE USUAL MAP

Olympia sits outside the parts of London most food press cover. People know it for exhibitions.

And October is a crowded month for openings, with every new restaurant chasing the same round-ups.

The dining room at Juno, Olympia London — **Juno, Olympia**The dining room in the Grade II listed National Hall

The Pizza Napoletana counter at Juno — **The pizza counter**Neapolitan pizza made to order

What we did

TRADE, CONSUMER AND LAUNCH NIGHT

TRADE

We broke the news to trade on 9 September. The Caterer, MCA, Restaurant, Propel and Hospitality & Catering News ran it within a day.

The size story did the rest. The Sun, The Independent, Time Out and Yahoo all picked it up within a week.

CONSUMER

The consumer release went out on 29 September with new imagery. Hot Dinners, The Upcoming and Restaurant’s October Radar followed.

For the What’s On push we led with La Grande Festa, Juno’s Saturday long lunch. SheerLuxe, Luxe Bible and Citizen Femme put it in their October guides.

LAUNCH NIGHT

We built the guest list across press, creators and industry for the 15 October launch.

Visit London covered the opening on Instagram and TikTok. Its reel alone reached an estimated 217K views. Creators posted 96 stories and 9 in-feed posts.

Results, September to October 2026

153Pieces of coverage

81.9MAudience reach

1.19MEstimated views

48 press pieces105 creator posts and stories3.4K social engagements

The coverage

THE INDEPENDENT, THE SUN AND TIME OUT

The Independent led on 500 covers and 300 pizzas an hour. The Sun and Time Out ran the UK’s biggest Italian story, and Yahoo picked it up. The Infatuation reviewed it in opening week. Secret London covered it on site, Facebook and Instagram, where one post reached an estimated 371K views. Hot Dinners, The Caterer and MCA covered it for the food and trade crowd.