Restaurant Launch

The iconic French restaurant marked its return to London, taking up residence at Comptoir Robuchon in the heart of Mayfair. A pinnacle of refined simplicity, L’Atelier Robuchon held an ambition to bring the culinary worlds of the East and West together.

We were appointed to bring to life the opening communications and launch party of L’Atelier Robuchon in Mayfair through coverage in top-tier titles and a launch event with VIP talent. We achieved an exclusive announcement in The Standard to lead the campaign, as well as hits in Vanity Fair, Bloomberg, Forbes and Esquire, while the launch event itself saw diary press from Hello! Magazine, The Daily Mail and Mail Online.

Key results included:

• 175 pieces of press coverage
• 25 influencer attendees to launch party
• 3.2 million social media reach in first month
• 4.9 billion press reach through print and digital titles