Dishes of Chotto

Chotto Matte, the internationally acclaimed Nikkei (Japanese–Peruvian) restaurant brand with its flagship in Soho, London, set out to deepen audience engagement by showcasing the craft behind its bold interiors and vibrant fusion menu. The challenge focused on telling the story of Nikkei cuisine while highlighting the personalities of founder Kurt Zdesar and Executive Chef Jordan Sclare.

A social-first content strategy was developed to meet this challenge, with the launch of Dishes of Chotto, a tailored video series created for Instagram and TikTok. Each episode featured a signature Nikkei dish, combining culinary narrative, behind-the-scenes kitchen footage with Executive Chef Jordan Sclare, and personal insights from founder Kurt Zdesar to communicate the brand’s ethos and personality.

The content strategy prioritised short-form, high-visual storytelling optimised for social sharing. The series successfully engaged existing fans while attracting new audiences curious about Nikkei cuisine, reinforcing Chotto Matte’s reputation as a leader in innovative, global dining experiences.