Viral Instagram Moments

London’s viral boutique bakery specialising in decadent handmade donuts in Leicester Square is making everyone hungry on Instagram – so our challenge was to take this to the next level with scroll-stopping content.

Results (since March):

• +9.4k followers – hitting 100k followers on Instagram in May
• +60% Organic Engagements
• +40% Impressions
• +17% Engagement Rate

Content wins:

Strawberry & Cream Croissant Reel

• 880k views
• 43k engagements

Black Forest Reel

• 574k views
• 16k engagements

Chocolate Pretzel Reel

• 414k views
• 12k engagements