A spread of Caravan dishes by candlelight

Caravan has been doing all-day dining for over 15 years, with restaurants across London and in Manchester. MeMo took on PR and influencer in June 2026, with its biggest site yet on the way at the Southbank Centre and Edinburgh to follow.

The brief

The first name in all-day dining

Caravan wanted to be the first name people think of for breakfast, brunch, lunch and dinner again. That meant getting back into the round-ups, building the dinner trade and launching Southbank properly.

And putting the founders back at the heart of the story.

The challenge

A known name, not a new opening

Creators chase new openings, not groups that have been around for 15 years. Round-ups get updated when editors decide, so timing is hard to call.

Southbank needed noise before the doors opened.

Render of Caravan at the Southbank Centre — **Caravan Southbank**The group’s biggest site, at the Southbank Centre

The dining room at a Caravan restaurant — **All-day dining**Breakfast through to dinner, seven days a week

What we did

Press office, a launch and a busy calendar

Press office

We audited where Caravan was missing from the all-day round-ups that Google and AI search pull from, then went after them. We’ve landed 60% of that list so far, from Harden’s and The Infatuation to Time Out and The Guardian.

We pitched the founders for comment and trend features, with co-founder Miles Kirby in The Guardian and Great British Food.

Southbank

We built the launch strategy around the founders and Caravan’s 15 years, and wrote the trade release. It brought in 27 pieces of coverage, including The Caterer, a Time Out news story and The London Standard.

Then came consumer press, creator invites and partnership talks for the new site.

Activations

London and Manchester Pride, Wimbledon screenings, a My Neighbour Totoro pre-theatre menu, Oktoberfest and Negroni Week. Each one brought in listings and creator visits.

We hosted 30 press and creators, and 83% of those visits turned into coverage.

Results, June to September 2026

107Pieces of press and creator coverage

125MAudience reach

30Press and creator visits hosted

83% of press and creator visits turned into coverage27 pieces from the Southbank trade release13 more pieces in October

The coverage

The Guardian, Time Out and olive

The Guardian ran Miles Kirby’s chilli-salt tofu rice bowl in a chefs’ lunch feature. olive named Caravan one of the best restaurants in Canary Wharf. Time Out, The Caterer and Hot Dinners broke the Southbank news. HELLO! put Caravan in its August guide to London, and Luxury London, Quintessentially and Absolutely covered the Wimbledon screenings and brunch.