Looks Delicious! Exhibition Campaign

The hub of cultural richness that is Japan House launched the Looks Delicious! exhibition in October 2024, spotlighting shokuhin sampuru—hyper-realistic food replicas commonly used in Japanese restaurants. To generate buzz around this distinctive and playful exhibition, MeMo was brought on board to help orchestrate a successful launch.

Results

• 40 pieces of press coverage
• 187,372,506 coverage reach
• 371,052 impressions on Instagram
• 73,399 impressions on TikTok
• 8 pieces of influencer content
• 372,736 influencer reach

Coverage Wins:

• The Guardian (68,130,000): standalone exclusive online feature

• The Observer (136,656): double-page exclusive feature

• Condé Nast Traveller (2,400,000): feature in best exhibitions to see in October 2024

Influencer Coverage

• @kseniia.journey (250,000) paid collaboration: 280k+ total views, 6,625 likes across TikTok and Instagram
• @timeoutlondon (1,100,000): 79k+ views
• @katenevs (5,626): 33.7k+ views