World renowned, six Michelin-star Chef Björn Frantzén launches Studio Frantzén at Harrods
World renowned, six Michelin-star Chef Björn Frantzén launches Studio Frantzén at Harrods
What we did
The arrival of one of the World’s best chef’s in London with his debut opening presented us with an opportunity to herald this as one of the most hotly anticipated launches of 2022. Tasked with not only delivered blanket launch coverage but importantly raising Björn Frantzén’s profile. Known by everyone within the industry, it became increasingly important that we also built up his reputation in amongst the UK media which in turn would translate to those key target audiences with the discerning, affluent and aspiring consumer. A carefully curated PR strategy with varying lead times and tailored angles for press was rolled out to achieve over 80 pieces of coverage to date.
Results
Through a matrix media strategy Me:Mo achieved over 110 pieces of coverage for the launch, placing Studio Franzten in titles such as; Conde Nast Traveller (Restaurant of the Week), Wallpaper*, Forbes, Bloomberg, The Nudge, Eater, Evening Standard, London On The Inside, Country & Townhouse, The Nudge, Hot Dinners, Secret London, CODE, Culture Whisper, Foodism, Sheerluxe, and many more.
Contact us
To find out how our approach can help you - drop us a line on 020 3301 5305 or send us the form below with some basic information and we’ll be in touch to discuss the finer details.
