Apple Butter | Langham Place Multichannel Launch

Since its opening in March, Apple Butter Langham has enjoyed a steady stream of influencers, press coverage, and social media attention. To launch the new location on Instagram, we partnered with CreaFilm to produce a high-resolution video that showcased the iconic venue and its beautiful store. We have consistently promoted the venue on Instagram and our newly launched TikTok channel. Over the past three to four months, our social media efforts have resulted in a steady increase in followers, gaining nearly 4,000 new followers during this period.

The launch of Langham was quickly picked up by trade publications and traditional press, resulting in exceptional coverage from outlets such as Hot Dinners, The London Economic, and HELLO! Our influencer approach featured a breakfast event hosted by Poppy @themunchbrunchkids, attended by eight key influencers who created high-quality content that performed extremely well on social media. Additionally, several other prominent influencers visited and shared their experiences, further boosting the venue’s visibility.

Reels

• Introducing, Apple Butter Langham
• Hazelnut Praline Pancakes
• Apple Crumble Pancakes

Press

• The Guardian
• The Infatuation
• The Caterer
• Country & Town House

Influencers

• The Munch Brunch Kids
• A London Story
• Eatnlondon

Instagram Stats

• 1.4M impressions
• 20.3k engagements, +16% increase
• Engagement rate 1.4%
• 4k new followers
• Increase in shares by +94%

TikTok Stats

• 412k views
• 10k likes
• 3.7k shared
• 550 followers