A Taste of Chelsea Flower Show

In a season filled with floral campaigns and limited-edition menus, ATIS set out to do things differently. To mark the Chelsea Flower Show, they partnered with Natoora to create an exclusive bowl and launched it with a one-hour-only activation designed to cut through the noise. 

Hosted at the Regent Street flagship, this PR ‘power hour’ event delivered impact in a short, sharp window. Guests were welcomed with fresh flowers and lemonade, branded content points made sharing effortless, and the Natoora bowl was available only in-store. Every detail was designed to spark conversation. Forty influencers attended, generating over eight million in combined reach, all in just sixty minutes. For ATIS, it wasn’t just a product drop. It was a statement.