Social Media Launch

Bringing conscious luxury to London, The BoTree opened right where Marylebone, Mayfair and Soho meet. Their ethos is all about a sense of belonging, inviting local neighbours to mingle with guests from around the world. Core values of Truth, Love and Compassion guide every decision in the hotel’s operation – minimising their environmental impact and creating a space for community to thrive.

Responsible for making sure The BoTree landed in style, we set out to cut through the noise of 2023 hotel openings. This launch saw branded taxis, VFX teaser videos and curated influencer gifting, plus a partnership with Molto Music for drinks and dancing with our network of London influencers and creators. Keeping the buzz going, a robust social media strategy focused on brand messaging and growth has successfully established the hotel in those crucial first months.

Our jam-packed launch yielded the following key results:

• 2.5 thousand followers in launch week
• 1.5 thousand profile actions and click through to website
• 2.3 thousand engagements on launch night
• Over 1 million organic reach