The BoTree | Di Petsa X London Fashion Week Campaign

The Challenge: Solidify The BoTree as *the* hotel for London Fashion Week. The first LFW for the hotel was crucial to make sure the fashion crowd were walking through its doors, with activity throughout the hotel that really brought the buzz of fashion week to The BoTree without diluting its brand ethos of Conscious Luxury. The objective? Maximise reach and awareness of the hotel in its post-launch phase, and partner with a like-minded brand that The BoTree could support as part of their give-back initiative.

The Solution: Me:Mo developed a campaign with NEWGEN designer Di Petsa, offering spaces throughout the hotel for castings, an exhibition of archive pieces in the lobby and a LFW closing party at The BoTree Bar. The synergy between the designer and the hotel made the partnership feel seamless. A wide array of content was produced to get The BoTree on the map and in front of a diverse new audience. The lobby exhibition offered a more accessible facet to the collab for hotel guests and the fashion-obsessives to experience the partnership.

Results:

• Secured an exclusive in Vogue with Jessie Jo Stark walking in the show as a friend of the brand
• 30k views across content, including collab posts with @dipetsa (156k followers) – 10% increase in Engagement Rate
• 7 influencer stays with a combined reach of 26.1M to supplement the campaign – The BoTree included in BFC LFW listings of things to do