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Donutelier | Viral Instagram Moments

Scroll-stopping content

Array of donuts
Client

Donutelier

Services

Branding, Website, PR, Digital Marketing

London’s viral boutique bakery specialising in decadent handmade donuts in Leicester Square is making everyone hungry on Instagram – so our challenge was to take this to the next level with scroll-stopping content.

 

Results (since March):

  • +9.4k followers – hitting 100k followers on Instagram in May
  • +60% Organic Engagements
  • +40% Impressions
  • +17% Engagement Rate

 

Content wins:

Strawberry & Cream Croissant Reel

  • 880k views
  • 43k engagements

 

Black Forest Reel

  • 574k views
  • 16k engagements

 

Chocolate Pretzel Reel

  • 414k views
  • 12k engagements

 

Followers
9.4k
Increase
Organic Engagements
60%
Increase
Engagement Rate
40%
Increase
Holding up donut with green filling

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LDN

NYC

UAE