InterContinental London Park Lane | Social Media Rebrand

InterContinental London Park Lane is a luxury 5-star hotel located at No.1 Park Lane – an iconic location rooted in history. The hotel also boasts an incredible Food & Beverage, with Head Chef Theo Randall (former River Café) heading up his eponymous restaurant since 2006.

We were appointed for an initial 3-month project to revamp the hotel’s organic social media presence. Our mission was to implement a strategic, social-first content approach, with a focus on Lo-Fi video content creation.

After a year of working together, the results were outstanding:

• Organic Engagement increased by 400%.
• Engagement Rate on Instagram soared to 14.2%, a growth of +1,400%.

Key Strategies to achieve those results were:

• Video-First Content: Leveraged the power of engaging, Lo-Fi video content to capture authentic moments and experiences within the hotel, bringing personable and story-led content to the feed.

• Strategic Collaborations: Partnered with influential figures such as Chef Theo Randall (200k followers) to amplify reach and engagement.

• Social-First Approach: Focused on creating content tailored specifically for social media platforms to maximise impact and resonance with the audience and make InterContinental London Park Lane stand out from the competitor set.