Leeds Launch

Pizza Pilgrims are a household name in serving up slow-proved Neopolitan pizza to Italian-loving Brits. This is a brand that doesn’t hold back, they’re proud of what they do and they’re confident you’ll be coming back for more.

We had the exciting brief of bringing Amalfi to the heart of Leeds in true Pizza Pilgrims style. With Pink Flamingo ice cream boats, carbonara pizza and Limoncello straight from Amalfi, we brought the brand narrative to life. Ahead of launch we set up exclusive reveals and offered interviews to local student media, tapping into a core demographic. Not to mention a wicked launch party, which launched Pizza Pilgrims into the community and drove online coverage.

Our launch strategy saw the following key successes:

• Strong local media coverage from titles such as Yorkshire Evening Post, Leeds Live and The Gryphon
• National coverage showcasing the pink flamingo ice cream boat in The Observer
• Over 18 pieces of media coverage secured over the campaign period