Roti King | 10th Anniversary Rebrand

One of the coolest brands serving up for fans across London

Roti King has garnered legendary status and is a staple in London’s food scene since its opening in 2014. Despite their continuous success, you won’t find any airs and graces here. Just authentic Malaysian dishes at decent prices for dedicated foodies. This year marks the ten-year anniversary of Roti King, and riding on the wave of its success over the last decade, the iconic restaurant is on a path of expansion with upcoming site openings and will be launching an exclusive merch range – Roti King Clo.

In line with the tenth anniversary, it felt only fitting to refresh the brand look and feel to bring an increased sense of vibrancy, fun and interactivity to the brand to enhance the personality. Working closely with design agency, Temple, Me:Mo facilitated a full redesign and launch of the website, giving the Roti King audience an entirely refreshed experience.

Key Stats:

Reporting period: 30.05 – 17.06

• Launch date: May 30th
• Total site visits: 16k
• Engagements: 118.7k
• Engagement rate: 64%
• Average session duration: 2 mins (way above average!)