The BoTree
PR, Influencer Marketing
Press Coverage
To kick off The BoTree in Bloom campaign, The BoTree teamed up with floral tastemaker and influencer Hamish Powell for an exclusive one-night transformation of The BoTree Bar. Think: full floral takeover, luxury crowd, and a content moment made for the grid. A buzzing press and influencer guestlist helped make sure this launch didn’t just look good, it landed.
“I’m thrilled to bring my work to The BoTree – the hotel’s structure, energy and spirit provides the perfect canvas for something truly wild and wonderful.”