The Light Bar | Margarita Terrace Launch

The Light Bar is one of east London’s oldest and most loved establishments, so when they said they were going to relaunch their margarita terrace in the backyard we knew it was going to be a complete moment! Hidden away from the bustling high street, it’s a charming spot to relax, party with pals and sip on margaritas all evening long.

We were appointed to launch the marg terrace with a bang, just in time for those sunny summer evening.

The strategy: A combination of press and influencer outreach with super fun and engaging social content.

The results: The best performing content The Light Bar has ever had on socials and a sold out terrace this summer!

Knock on impact from videos:

• The terrace now being nearly full booked for the summer
• +352k increase reach audiences on TikTok
• TikTok followers grew by over 1k in a week
• Over 21.5k likes on Tiktok
• We saw impact on IG page with over 100 new followers
• Increased engagement by +19.6%
• 3% engagement rate