Social Media: The Nuts and Bolts

It’s no secret that people crave connection. While social media was initially introduced to connect people with people, it has grown over the years to allow people to engage with businesses as well. This completely changed the way businesses, well, do business. Today, social media is a vital part of any comprehensive restaurant PR strategy. But where should your top efforts lie? Well, here are a few facts and figures that can help you decide which platform should be at the top of your priority list. 

Twitter

According to Twitter’s value statement, itbelieves in “free expression” and thinks that “every voice has the power to affect the world.” Powerful stuff, huh? It’s proven to resonate with millions of people. Here are some fast Twitter facts:

• It has 126 million daily users
• There are 500 million daily tweets
• 125 hashtags are used each day

And here’s how you can up your Twitter engagement.

• Include video for 10x as much engagement
• Tweet a GIF to get 55% more engagement
• Win the lottery. That’s how one man achieved the most popular tweet of all time. 

Facebook 

Facebook has had its fair share of controversy, but its mission is wholesome: “to give people the power to build community and bring the world closer together.” Do you think it has achieved its mission? Here are some facts to help you decide.

• Facebook has 1.2 billion daily users
• It’s the top platform for both B2B and B2C businesses
• Each Facebook visit lasts 10-12 minutes

Looking to up your Facebook game? Keep these things in mind.

• People gaze five times longer at video posts
• 150 million people use Facebook stories
• 88% of users access it via mobile

Instagram

Instagram, the most image-based platform, aims “to capture and share the world’s moments.” And it turns out a lot of people love sharing their moments on the app. 

• One billion people use Instagram monthly
• 500 million people log in daily
• Users upload 400 million stories each day

Here are some Insta facts businesses should keep in mind. 

• Instagram has 2.2% interaction rate, which is much higher than other networks. 
• 80% of users follow at least one business
• 38% of users check Instagram multiple times a day

If you’re a restaurant that needs help with social media, let us know. We’d love to help you with your digital marketing.