Making Blueberries the Post-Run Snack

Fruitist, the global premium superfruit brand, entered the UK market with the launch of its snackable blueberry range, Fruitist GoBerry, exclusively in Whole Foods Market. Already stocked in over 12,500 stores across 28 countries, the brand’s UK expansion aimed to position berries as a modern, on-the-go snack for health-conscious consumers. 

To support the launch, a culturally relevant activation was created within the fitness and wellness space. A run club brought together a curated group of UK fitness and lifestyle influencers, starting at Whole Foods and finishing at Exchange Café, aligning the product with everyday consumption moments. 

The campaign reinforced Fruitist’s positioning as a premium, convenient snacking alternative, tapping into growing demand for healthier, portable food options. Hosted by influencer Jake Taylor, the activation successfully introduced the brand to a new audience, with his content achieving 50K+ views. 

In total, the campaign generated 31 pieces of influencer coverage, reaching a combined audience of 2 million, helping establish Fruitist within the UK’s wellness space and supporting its retail debut in Whole Foods.