New Restaurant Launch

Farnham’s newest local, opened its doors in July, positioning itself as an accessible yet refined gastropub that blends comfort with creativity. To make the launch unmissable, MeMo was tasked with driving awareness, engagement, and bookings among the right local audiences.

Over a two-month period, we built momentum from the ground up, generating significant buzz across Farnham and neighbouring regions, and selling out opening weekend and beyond.

Our approach focused on creating a holistic brand story, delivered through four campaign pillars: food, location, people, and events. This allowed us to introduce the brand’s personality, showcase its offer, and establish it as a true local destination.

A targeted paid social strategy supported this, running three weeks of awareness ads to drive followers and engagement, achieving 5K followers in just over a month. Once the audience was primed and engaged, we transitioned to conversion-focused booking ads, ensuring demand seamlessly turned into reservations, a campaign that continues to deliver results post-launch.