Lunar New Year 2025

To ring in the Lunar New Year, MeMo hosted events for press and influencers, at Hakkasan and Yauatcha to showcase the Chinese New Year set menus.

The media events proved to be a success, with high-profile attendees such as journalists from GQ, Cosmopolitan and Forbes and creators such as @evapiskadlo (216k) and @travelladoo_eats (172k) who generated excellent social media engagement.

Coverage Wins:

• GQ (8,692,000): Things to do in London
• Luxury London (120,100): Lost in Shanghai at Hakkasan
• Metro (24,500,000): London’s Best…Way to spend Chinese New Year
• The Handbook (557,200): It’s The Year of The Snake: 13 Restaurants Celebrating Lunar New Year in London
• Design My Night (5,700,000): Where to Celebrate Chinese Lunar News Year in London 2025
• Londonontheinside (185,000): Grid post

Influencer Coverage

• Travelladdoo_eats, 174,000: REEL
• Truffleandtoast, 133,000: REEL
• Thisisfeliciatan, 42,900: GRID, 5xIGS
• A_london_story, 200,000: REEL
• Lelfoodworld (61,300) x london.travelers (2,300,000): COLLAB REEL, 7xIGS, 1xIGS