Taking the Heat North

For the first time, Meatopia brought its fire-fuelled food festival to Glasgow in June 2025, expanding beyond its long-standing London home. The challenge was simple: sell tickets and build hype in a brand-new city, months ahead of the usual London event in August. 

A refreshed visual identity rolled out across social, paid, and newsletters, supported by a targeted Meta and Google campaign focused on Glasgow. Bold graphic design, a sharp TikTok strategy and Instagram-first content helped build momentum. 

Saturday in Glasgow sold out. Tickets for Friday and Sunday followed close behind.