Waterloo Launch

One of the coolest brands serving up for fans across London, Roti King has garnered legendary status. Established in 2014, these guys brought iconic Roti Canai to the London food scene. Despite their continuous success, you won’t find any airs and graces here. Just authentic Malaysian dishes at decent prices for dedicated foodies.

In December 2023, Roti King opened their third site in Waterloo – and it was up to us to bring the launch to life. We set about creating and implementing a hugely successful press and influencer campaign for the opening of the Waterloo site in December 2023, including getting over 100 attendees to the opening party, of press, influencer and industry contacts.

We secured top-tier pre-opening and opening coverage in key consumer and trade titles such as:

• Evening Standard (print and online)
• The Guardian
• TIME OUT
• Condé Nast Traveller
• Secret London flourish